Most Leaders Think
They're Adapting.
They're Not.
Every wave of disruption follows the same pattern.
Internet. Social. AI. Quantum is next.
The patterns never change. Only the stakes.
Leaders who anticipate the shift: Thrive.
Leaders who wait for certainty: Stuck.
There are nine leadership archetypes for the age of disruption. Seven are just expensive ways to fail. Only two survive.
Which one are you?
The Thrive-Stuck Framework™ identifies exactly where you stand and provides the playbook to make The Leap.
30 years of pattern recognition. Zero guesswork.
Official Release: August 2026. First 50 pre-orders receive a limited-edition signed copy.
From the creator who's navigated every major digital shift since 2000.
Most Leaders Think
They're Adapting.
They're Not.
Every wave of disruption follows the same pattern.
Internet. Social. AI. Quantum is next.
The patterns never change. Only the stakes.
Leaders who anticipate the shift: Thrive.
Leaders who wait for certainty: Stuck.
There are nine leadership archetypes for the age of disruption. Seven are just expensive ways to fail. Only two survive.
Which one are you?
The Thrive-Stuck Framework™ identifies exactly where you stand and provides the playbook to make The Leap.
25 years of pattern recognition. Zero guesswork.
Official Release: August 2026. First 50 pre-orders receive a limited-edition signed copy.
From the creator who's navigated every major digital shift since 2000.
THE PATTERN
Every Transformation Follows the Same Pattern.
Most Leaders Don't See It Until It's Too Late.
History repeats itself, but the cost of the "wait-and-see" approach keeps getting higher:
- 2000: E-commerce was "too risky."
By 2005, skeptics were scrambling as retail
giants began to crumble.
- 2010: Social media was "just a fad."
By 2015, those without a digital presence
lost their voice and their market share.
- 2020: AI was "overhyped."
By 2025, it is no longer an option. It is the
engine reshaping every industry on earth.
The pattern never changes:
Innovation: New technology emerges and is initially dismissed.
Advantage: Early leaders adapt strategically and widen the gap.
Reaction: The majority waits for "proof" and is forced to react tactically.
Obsolescence: Laggards resist until they have no choice, and they pay the highest cost to survive.
The Cost of Inaction
If you wait for "perfect certainty" while your competitors deploy AI, here is what you are actually losing :
Being Stuck Doesn't Look Like Failure.
It Looks Like This.
A calendar full of meetings and a desk full of postponed decisions. It is the weight of multiple initiatives running at once; high activity fueled by fading conviction.
As decisions slow and alignment thins, every new tool promises relief but only delivers complexity. Over time, the cost compounds. Teams lose faith in priorities, and leaders lose trust in their own judgment.
The organization becomes efficient at movement, but remains paralyzed in progress. This isn't a sudden failure; it is a slow, expensive drift. It is a compounding debt that hides in plain sight.
WHO IS THIS BOOK FOR
(AND NOT FOR)
This Book Is For Leaders Accountable When Certainty Runs Out.
It's built for:
- C-suite executives navigating AI transformation
- Founders scaling through uncertain markets
- VPs and Directors accountable for outcomes, not just effort
- Anyone who knows the difference between being busy and being adaptive
You'll recognize yourself if you:
✓ Make high-stakes calls without complete information
✓ Carry responsibility that exceeds your title
✓ Sense momentum slipping but can't diagnose why
✓ Are tired of reacting faster instead of deciding better
✓ Lead teams through transformation—not just change management
✓ Need a framework, not another motivational pep talk
If you're looking for templates, shortcuts, or easy answers, this isn't that book.
If you're looking for diagnostic clarity to make judgment calls that hold, you're in the right place.
WHAT'S INSIDE
WHO IS THIS BOOK FOR (AND NOT FOR)
P
This book is for people who :
This book is NOT for people who :
The Diagnostic Map
"The Thrive-Stuck Framework maps organizations across Mindset and Commitment.
4 quadrants. Q3 is Stuck zone; Q1 is Thrive Zone.
Which one are you in?"
The Archetypes
Will reveal soon!
THE SPECTATOR
"I'll just Wait and see"
The cost of being late isn't just a missed opportunity, it’s a permanent loss of margin. In every previous cycle, the late majority paid 3x to 5x more for the same results as early adopters.
- Talent Scarcity: While you wait, the top 1% of AI talent is being snapped up by your competitors.
- Operational Drag: While you "evaluate," others are automating 40% of their overhead.
- Market Share: By the time you find your "proof," your customers will have already moved to the more efficient provider.
"The most expensive sentence in business is: 'We've always done it this way.'"
"The Leap" Trajectory
Will reveal soon!
THE PROMISE
"Slow is smooth. Smooth is fast."
You won’t chase speed.
You’ll gain clarity of direction.
You’ll stop moving blindly.
You’ll know:
- which decisions matter and which don’t,
- which signals to trust,
- which initiatives to stop.
You’ll spend less time reacting and more time deciding.
This book does not promise better outcomes.
It strengthens the judgment that produces them.
That difference holds when conditions change.
“One decision at a time.
One lens.
Judgment that holds.”
JC, CEO Line10
THE BOOK
Is Your Organization
Thriving or Stuck?
Most leaders can't tell the difference until it's too late.
The Thrive–Stuck Framework™ gives you diagnostic clarity to navigate transformation and build sustained momentum.
Not just for business. For any system facing disruption.
Launching August 2026. First 50 pre-orders receive signed copies.
Built on 30 years navigating digital disruption, from e-commerce to AI.
Lassy Chester
Art Director
“Amazing experience i love it a lot. Thanks ”
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THE CREATOR
To become a professional r, one often has to learn the basic skills &
Jovel Cipriano is the Founder and CEO of Line10, an AI transformation firm that helps organizations break through inertia, harness disruption, and turn it into enduring advantage.
For over three decades, he has guided leaders through major waves of innovation, from the dawn of the internet to the rise of Artificial Intelligence. Trained in Mathematics (Computer Science) and Tourism at the University of the Philippines, Jovel blends analytical precision with human insight to drive transformation.
Recognized by the World Trade Organization and PMA’s Agora Awards, he now advances AI readiness through his Thrive–Stuck Framework™, empowering leaders to transform their organizations from stuck to thriving.
FAQ
About the book:
What is The Thrive-Stuck Framework™ ?
The Thrive-Stuck Framework™ is a diagnostic tool that maps organizations across Mindset (Resistant → Ready) and Commitment (Passive → Active).
It reveals which of nine leadership archetypes you embody—and shows you exactly what needs to shift to move from reactive to strategic, from stuck to thriving.
When will the book be available?
August 2026. Pre-orders ship immediately upon release. Book signing event in Manila (date TBA).
What makes this different from other business books?
Most books prescribe solutions. This one diagnoses your actual state. It's not "here's what to do", it's "here's where you actually are, and why you can't
see it." Think of it as getting an MRI before surgery.
Is this available as an Ebook or Kindle?
Not at launch. This is designed as a physical playbook—meant to be referenced, annotated, and kept on your desk. Digital toolkit included with hardcover and companion kit purchases.
Do I need to understand AI to use this framework?
No. The framework applies to any transformation. AI, quantum, climate tech, whatever comes next. AI is just the current wave. The pattern is timeless.
How do I pre-order?
The site updates will be completed by next week. In the meantime, you can pre-order directly by:
- Email: team@line10.io
- Viber or WhatsApp: +63 916-222-8282 (Jovel)
We'll confirm your order and keep you updated on the official launch.
GRAB THE PLAYBOOK HERE
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